The world will be watching to discover what it plans to do with all that interest. The truth is that the terrifying and still unresolved COVID-19 pandemic means more people than ever are likely to be tuned into Apple’s news at WWDC. Despite the utter chaos and constant tragedy of our time, Apple has created what could be its big moment. We know we’ll see (and developers will gain access to) the next versions of every Apple OS at the event. Add it up and making WWDC 2020 (and JNUC) online events means attention and interest in whatever Apple has to share will be boosted by the shows being so much more accessible.Īsk any advertising company and you’ll quickly learn that this kind of attention is currency. You can turn this kind of global attention into a platform for news announcements and product launches. “WWDC20 will be our biggest yet,” promised Phil Schiller, Apple’s senior vice president of Worldwide Marketing. All of which matters.Īpple has no intention of holding back on any of the news it originally hoped to share this year. It should also boost understanding and scrutiny. This year Apple’s Worldwide Developers Conference (WWDC) will once again be an online-only event when it takes place from June 6th through June 10th. Attention has valueĪpple’s technologies and developer teams should be more accessible to more people at once than ever before this year. In itself, this should boost attention and interest in the event. We may even see benefits springing from the infrastructure development the company may do for the event – the world could really use a decent Zoom competitor: Is it not time for FaceTime Pro?Īpple has an opportunity to turn what should be increased levels of interest and engagement into real currency. Those will be a little harder to virtualize, but it's far from impossible. What’s different this year is that the engineering workshops, hands-on sessions and one-to-one time with engineers at the show should also become virtual. With this in mind, while the move to make WWDC an online event is a big deal in some respects, it’s not in others. It is also relevant to note that Jamf announced its JNUC plans just 24 hours before Apple shared more insight into its intentions for WWDC. JNUC is a key event for Apple-based IT administrators, and while I could be reading to much into the proximity of these announcements, I've a strong hunch I'm on the right track. It is simply extending that availability this year.

That's why Apple already makes most of its sessions and keynotes available to developers in the app and online.

Apple event june 22